The World Of Adsense 

What Is Google Adsense?

If you look at the Internet a few years back, you'll see that advertising was done in a way that was very similar to other types of media like television, or actually, more like what you see in a newspaper. 

You'd enter a site, and in some location you'd get to see a banner (often these were quite numerous and very large), which would present and ad for whatever company was paying for adds on your space. 

But there was one problem with this kind of advertising, it really wasn't exploiting the fact that the adds weren't in some newspaper, but were instead presented over the Internet. 

You've probably noticed a lot of things like this over the pages you've browsed,You're looking at an on-line shop, looking for a watch but you get a banner that advertises a car. 

While you might, at some later point want to buy a car, right now you're looking for a watch and it would have surely been nice if the banner were advertising a watch, because then you would have probably clicked it.

Well that's also what the folks at Google thought of, so they came up with a killer idea. This is knows as Google AdSense, and it's known as a targeted advertising program

What you do (as a web designer / website owner) is, instead of jumping through hoops to get some banner on your site that your visitors won't even care about, is you just allocate some region of the screen. 

You then sign up for the Google AdSense program, you insert a small snippet of code in your webpage and Google ensures that in the location you specify, a banner will appear, presenting adds relevant to the contents of your site.

It's very easy for Google to do this because Google is a search engine company. It looks for the key words in your page, searches a database of websites to find the ones related to whatever is on your page and presto: a targeted ad.

You (the webmaster) get a fee for each visitor that clicks on an adsense banner on your site. 

So Now that's bound to happen more often then with a traditional banner because people are actually interested in what's in that banner (otherwise, they wouldn't be on your page would they?).

But, this also does wonders for the people who want to advertise. And it's because of the same reason. 

The greatest thing about Google AdSense is that all the content in a banner is relevant.

This relevancy is the key to the programs success, and also the reason why everyone remains happy.

The advertiser has a relevantly placed advert, the publisher earns money from their content and Google take their cut.

Of course, as always, Google has set some high standards for its AdSense program, in terms of looks and functionality, So You can't have more than two such banners on your website and Google only inserts text in these banners. 

So an extra benefit is that AdSense advertising is a lot less obtrusive then regular advertising. 

But this also means you should position the banner better because it's possible that visitors might miss it altogether.

So in the end, Google AdSense is an advertising program that is unique because the ads are relevant to the content on the site. 

Anyone that wants to advertise pays Google for it. Anyone who wants to place ads on their site does this through AdSense, getting paid by Google in the process. 

All transactions are run through Google, and the advertisers and publishers get access to statistics which help them to understand and moderate the effectiveness of their campaign.

The whole process is elegant, simple and effective from anyone in the chain, from site visitors to advertisers, and it's one of the reasons Google are known for their innovation and new thinking.

 Why Using Google Adsense?

Undoubtedly, you've heard about Google's AdSense and you are thinking about giving it a go. But is it really worth placing an AdSense banner on your site?

The answer is a definite yes You could always have some other banner on your site, or even use some search of affiliate ad program and that would probably make you some money, given of course that your site enjoys a healthy amount of visitors. 

However with affiliate marketing, it is expected that the visitor from your website completes a sale before you are remunerated.

But that's nowhere near what you get for using AdSense, There are people who earn in excess of 100.000 dollars per year by using AdSense, And it doesn't just stop with making more money. Firstly, the ads are text only. That means they're by far less obtrusive on your visitors then your average, flashy banner that's designed to catch the eye of the visitor. 

Sure, you'll have to ensure they get better placement, so as to be noticed but despite that they don't bother viewers as much as traditional ads. 

Just Think about the many sites you've seen using pop-ups, floating banners and many other schemes that will have visitors screaming in anger every time they visit the said website. 

You can actually do better then that, annoying people less and still making an amount of money.

Secondly, the ads are generated based on the contents of your site automatically. When you use an affiliate ad program, you have to specify certain categories that your sites belong to. 

However, if any page on your site falls outside of these categories, the banners aren't targeted anymore. 

And what that means is that you're potentially showing ads to people who don't have any interest in them and that can lead to inefficiencies. 

With Google AdSense that just about never happens: the ads present on your site will always be in sync with whatever your visitors are interested in and that adds to your site's value and to the revenue it produces. 

What's more, the look of these banners and their size is customizable, which means they will feel more integrated with the rest of your site's content, which brings an increase in your site's overall visual quality as opposed to a traditional approach.

For many people, there's also a great problem with finding people to advertise on their site as well, AdSense is clearly the easiest solution available to this problem today, it's free to join the AdSense program and it almost takes no time at all. 

The potential database of websites from AdWords is larger then anything you might encounter from any competitor, numbering over 150.000 users. 

This means as more people compete the CPC or cost per click for search terms will inevitably rise.  

Also, setting up AdSense on your site is a breeze, and you can complete the whole process in less then an hour, And It takes a lot less to do then any form of affiliate advertising which is yet another reason to choose the easy AdSense approach.

All you need to do is add an AdSense banner on your website (other then registering with the program of course) is to copy & paste a few lines and you're all done, you get to choose where the banners go, how large they are and how they integrate with the rest of your site. 

For any webmaster out there, that's a killer scheme because it lets you draw the line between your site's usability level and the amount of advertising you wish to have.

Some people need the money badly while others just keep AdSense running to pay for the hosting of their website.

AdSense is a great advertising program because a lot of thought has went into making it "just work for everyone". 

Yes It works great for the people who use AdWords, for the webmasters using AdSense, and most importantly for the visitors of the websites.

The Advertisers Support Adsense

Google is the biggest search engine on the web. It controls over 40% of Internet searches, and with that it controls pay per click advertising (pay per click). 

PPC involves the advertiser paying a rate for every click through (CTR) in which the advertisers set. 

As their budget increases, their position increases, and as their position increases, they get more traffic.

This has lead to over 140,000 companies choosing to advertise with them, and they advertise in a number of ways. 

The first way is through is through appearing on Google searches, the second is through appearing on distributors websites, and the third is through appearing in distributors search results. 

So As advertisers appear in Google searches, the question is sometimes asked, but Why do they choose to advertise with distributors as well?

One reason for this is scalability, Those who originally choose to advertise in search results and who were getting a ROI (return on investment) will decide at one point that they need to identify other advertising opportunities. 

And With thousands of websites which have the capacity to display their adverts the advertisers can gain further exposure very quickly.

Another reason why advertisers choose to advertise in Google distributors websites is that it gains them further exposure, 60% of internet users do not use Google, so the advertiser can appeal to a wider audience through choosing to opt for distribution channels. 

Many website users may be looking to buy a product such as a phone, yet instead of coming across a website which sells such a product, they come across an article. 

If the article is on a website which contains Adsense then inevitably advertisers can use this channel to penetrate their audience, Another reason why advertisers choose adsense is because they trust Google. 

The company is renowned for being an ethical company who are fun to work whilst providing free services to millions worldwide. 

Advertisers feel that money invested with Google is safe, Despite the evolution of click-fraud and its inevitable disadvantages for advertisers they appear to understand that this is an issue which Google wants to stop and hopefully will eventually. 

Advertisers are happy that Google admits a problem exits and provides refunds accordingly.

The trust in Google also stems from a trust in pricing, The pricing is set by market forces and therefore advertisers never feel that publishers or Google are overpricing the service. 

This means that as long as advertisers are able to advertise they will continue to do so, if not at the same rates.

Another strong advantage for advertisers is that they can appear where publishers promote their service.

An example of this can seen if you consider a publisher who is discussing the benefits of new it software, If a software retailer appears on the website then inevitably they will be the likely source from which the web surfer will purchase the product, if the surfer is not interested then you could argue that they would not click on the advert.

The service which Google provides has created an opportunity for businesses of all sizes to advertise, Although the issue of click fraud still plagues the service it is till widely regarded as the best one, the New businesses attempt to promote themselves on the web, whilst established brands alike choose to attract interest in their service using the same technique.

Where Adsense Should Appear

When deciding whether to incorporate Adsense into your website there are several factors to consider, Many feel that it diminishes their brand, whilst others see it as a useful tool for visitors which creates revenues and makes their content profitable.

The choice can largely come down to the commercial goals and the purpose of your website, Many businesses who sell products decide to place Adsense adverts within their website, This would appear to be a strange choice, opening up opportunities for rivals to promote their service or product to your potential customer base.

Many publishers claim that they are only doing this to allow companies who provide ancillary services to advertise, These claims have some merit, as those who for example sell pillows could provide those who sell bedding with an opportunity to advertise.

Although this would make sense, there are still those online retailers who allow rivals to penetrate their audience, Many claim that there are still benefits in allowing your direct competitors to advertise within your website. 

But One of these is that ultimately if visitors wish to see your competitors they would be able to see them through a Google search regardless, So This may be true however the thought of an established brand like coco-cola having a Pepsi advert in their website is not even a possibility.

Another factor which is considered in this situation is that publishers do not feel that Adsense is effective in making conversions. 

They feel that visitors who would click on adverts are not highly qualified customers, as they would quickly navigate to the materials or products that interest them if they were.

Despite Adsense being a questionable choice for online retailers, it is surely a good supplementary service for other varieties of online publishers. For example, a website which provides a free service like dictionary.com gets high levels of traffic, and is able to make their service profitable through adsense. 

This has been the case for Bloggers who originally provided content free of charge, being unable to reach the scale that is necessary to contract with advertisers directly.

This could also apply to other previously free services, including wider forms of information broadcast, and news for example. 

In 2019 a man who later published a selection of Videos claims to make $19,000 a month through adsense, claiming that he was also contacted through Google to help him increase the CTR (Click Through Rate) that he achieved. 

The thought of success like this has been a major factor in stimulating online publishers to opt for Adsense.

Many publishers also claim that adsense makes their website look more professional. Those who are able to contract with advertisers are generally seen to provide a service with large appeal, and therefore those unfamiliar with the program may feel that the Adsense advertiser is in this position.

Adsense however, is also aligned with those publishers who use the service purely to provide links to adverts. Everyone has done a Google search, clicked on an Adwords advert and came into a website which reads top ten resources on… 

This is a major problem, as is generally something that surfers find frustrating. If people see that it says adverts by Google, and they then see adverts by Google on another site, they may align that site with consumer unfriendly practices. 

This is therefore an issue which Google has to address, to maintain Adsense as a reputable service.

Regardless of the disadvantages and the websites for which the service may be inappropriate it is still a useful tool for website visitors. 

Those who visit a website, and click on a link provide revenues for the publisher, whilst those who provide free services are able to generate revenue.

The only fear that Google has, is that rival PPC programs offer better deals to publishers and they decide to go elsewhere, therefore taking advertisers with them. However, ultimately it is best for advertisers and publishers if they largely remain in same PPC circuit.

Future Google Adsense

There are many ideas springing up concerning what AdSense will look like in the future and how the system will change as opposed to what it is now.

Firstly, it's clear that targeting algorithms will become even better and more powerful then they are now,  This has clearly been seen with the Google search engine itself over the last few years and it should be of no surprise as this happens with AdSense. Advertisers will appear in more appropriate results and those advertisers who manipulate their content to allow high paying keywords to appear may struggle to do this unless it is actually appropriate to their content.

Another thing which is bound to happen is more protection for AdWords advertisers concerning click fraud, The Google acknowledges this to be a very key issue that it needs to address as quickly as possible and there's no doubt it will happen as fast as possible. 

At the moment those who have high levels of traffic, can easily disguise IP addresses and increase CTR ( Click Through Rate).

Google is always keen on improving its products and this has been seen before in AdSense. 

The search engine company has introduced site-targeted AdSense CPM, "smart pricing" and domain blocking and there will probably be improvements that have already been added by other similar sites.

One such example is the option for the advertiser to have more control over where the content is being displayed. 

This could mean blocking your site from displaying on several addresses that host AdSense banners.

Another idea that has been advanced is that Google will integrate AdSense in other forms of media like newspapers or television and so on. While this might seem to be more on the science-fiction side of the facts there's no indication that this might not happen.

Google have access to an international array of over 150,000 advertisers of whom may choose to penetrate offline markets in different countries, With Google strong network of advertisers, they may choose to appoint or allow offline distributors to create a format for Adwords advertising in content, in search and now offline.

More options could be implemented for AdSense publishers, allowing them to specify keywords of their own,  While Google has been reluctant of this there's no indication that this will not happen in the future.

Also, a lot of people are demanding a clear specification of the pricing policy of AdSense. 

Google has given no indication of why this isn't public information but at this moment it seems highly unlikely that such information will ever be present on Google AdSense.

Another feature that could find itself into AdSense would be letting website publishers see which links are generating clicks on their website and based on what keywords they arrive there.

This could end up being a major issue that could threaten the entire system as it could perhaps encourage more adsense only websites as profits become more transparent. 

A lot of people may make AdSense-only sites, designed just for making profits through AdSense.

While this is already happening today, it might be foolish of Google to put such tools in the hands of its publishers.

However, one thing that could happen is a way for users to fix their issues with low AdSense generated income on their site. This could be done through an on-line wizard or something similar that would make suggestions to website owners based on their contents.

But the major buzzword of the day is RSS. The possibility of sending targeted ads directly to users without requiring any navigation on their behalf is becoming a reality with RSS. And there are clear signs that Google isn't going to let such an opportunity pass by.

This is what "interactive television" and similar items have been trying to do for quite some time now. But the Internet would be a much better medium for this, because there are no mediums quite as interactive as the Internet.

But in the end, this is mostly speculation and we are bound to have Google surprising us with new features we would have never thought of.

Adsense Is For Everyone

When Google's AdSense appeared, there were a lot of people who doubted Google's idea would be marketable and actually generate any profits. Yet as we stand here today it's probably the most well known pay per click venture in the world.

Yes, all those nay sayers ended up eating their own words in the end. And that is because the folks at Google never go and do something without assessing whether or not it will be profitable, or exactly how profitable it is.

But of course, as you might very well know, AdSense isn't just profitable for Google. It's also profitable for the people who advertise via AdWords and very profitable for publishers who use it to make earnings which are sometimes just enormous.

So one must ask himself why this is such a good deal for everybody. And the question in itself is very justified because you hardly ever come across something that's profitable for everyone in the chain. So why would AdSense be any different.

Well, AdSense is where it stands today, giving benefits for everybody in the game because it exploits a gap in the Internet's advertising model.

You see, the Internet is a very interactive environment, and its interactions come from the people who are browsing. They choose whether or not to follow a certain link and the term "navigating" is probably the most precise one at describing this situation.

So AdSense is great because it links together buyers and sellers. Yes, you have to hand it out to Google for a brilliant idea. They know there are people out there that want to buy stuff and people who want to sell them what they're interested in. And Google AdSense helps members of the two categories find each other.

It works for the visitors, because the model is very transparent. You don't see a huge graphic banner which tries to lure you into buying something. 

You just see a few words. And if you like what you see you can just click it. It works because visitors don't have that feeling of someone trying to lure them into spending money. Ironically, however, they're wrong.

It works for the AdWords advertisers because their ads go everywhere. Not only will they find themselves listed in Google's search which gets gazillions of hits per day, up front without working as much for SEO and waiting so much.

Their ads can reach any website that deals with anything similar to what they're trying to sell. Now you must realize they could never pull of such great advertising by themselves. And that brings us to the thing that makes Google's AdSense a publisher's best friend.

It comes from the fact that the ads are contextual, that they somehow related to the keywords you deal with on your page. Because people or on your site, which deals with a certain topic, you already know they're interested in that topic. 

But, hey, wait a minute, Google knows some companies which want to sell your visitors something related to their topic. Google wants your visitors, you want Google's advertisers and the visitors just want to buy stuff. And that is the essence of what makes AdSense a great deal for everybody.

This is by far the most profitable hook-up deal you're ever going to see anywhere on the Internet.

So you have to appreciate Google for realizing a killer deal. You have to appreciate how well thought out, yet simple this scheme really is. Sure, in practice it has a few quirks but those are minor and, up to this point everyone seems to be enjoying Google's AdSense.

How To Getting Started With Adsense

A very important element in the rapid adoption of AdSense is that it has been very easy for publishers to get the ads on their site as quickly as possible.

Integrating AdSense in your website takes only a few minutes, and you can be on your way with one or more nicely integrated AdSense ads. 

The first thing you need to do is navigate to http://www.google.com/adsense and either apply or log in with your existing account and password. 

What follows is a page presenting the Google AdSense Terms and Conditions which you must agree to in order to proceed.

You are presented with a report page which you can use to get a detailed status on how your AdSense advertising is doing. This allows you to improve your site's contents and layout to maximize your AdSense earnings.

On the top of your page you also have link to the setup section where you can generate the code that will need to be pasted on your website in order to have AdSense banners on your page.

You can use AdSense for text (the said ads), using a search box or with referrals. Your choice among these options depends on how users will navigate your site.

Finally, there is a "My Account" tab which allows you to set up details concerning your account, payment and tax information.

To add a text ad on your site, go back to the "AdSense Setup" tab and click the "AdSense for content" link. Make sure you have cookies enabled in your browser.

You can make a choice between ad units and link units. The former contain text and or images concerning a certain site for each unit, most with a detailed description, the latter only contain links to certain types. 

Of course, it's a bit hard to know which type you should use so you should probably experiment with both for a while before you decide.

You can also view an example of how the unit will look to the right of your page. However, you may only use three ad units and one link unit on any given page. This is believed to be a step which Google takes for quality control.

The next step is to choose your add format and colors, You can basically select any color palette you choose with Google offering some of its own if you don't have the time or skill to create one. 

And You can constantly view how the palette will look through the aid of an example.

The one that works best in terms of appearance and revenues will vary with the look, feel and content of a website. 

However, your ad formats are limited to a choice of eleven formats. 

There's an "Ad Formats" link which takes you to a page that lets you see all even of these in action so you can decide best which one suits your site. Sometimes the most intrusive, doesn't work best however again, this can vary from website to website.

After you finish with customization, you can click "Continue" from the bottom of the page.

You are now presented with a section entitled "AdSense for Content". You can click anywhere in the text and that shows the JavaScript required to get AdSense running. This will automatically select the text in the box. 

You can then copy it and paste it into your pages directly. If you use dynamic pages, you should paste this code within your template so as to ensure that it gets displayed on any page of your website. Some advertisers choose not to display Adsense on every page, and this is understandable. An example of this is a company that has adsense, may also have terms and condition which would inevitably provide legal resources which would probably be deemed inappropriate.

What is then left for you to do is get content on your page (provided you didn't have any already). 

Google AdSense crawlers will soon visit your site, making sure that the ads displayed are relevant to your site's content.

And you're all done. For a simple page this should indeed be a matter of a few minutes, which is precisely what makes AdSense the choice for so many. 

Although it is quick, its mass appeal also makes it the best. Through being the most popular, advertisers and publishers alike see Adsense and Adwords as their natural first choice.

 Success on Adsense – 5 Quick Tips

As you use Google's AdSense for more and more time you begin to learn from the mistakes of the past, and you slowly begin to realize which of your actions kept your site from reaching its full potential.

But an important part to making a mistake is telling people about it and teaching them how to avoid making the same mistake. So this is a list of the top five mistakes people using AdSense make.

You should read them well, and see if any of them is applicable to your contents. 

If it is, you must stop and attempt to fix such errors as quickly as possible.

The first major no-no that everyone seems to be hitting at one point or another has to do with breaking the rules. 

Google's AdSense is a great program but it relies on you respecting a few set rules.

The most important thing is not to create "artificial clicks" through any means possible. 

Never click your own links, never ask your friends or close ones to click the links and never, by any means have your content encouraging the visitors to click the links. 

Note You run the risk of being permanently banned, and that will definitely damage your revenue.

Failing to comply with Google's terms could have your AdSense account suspended. And this is why this rule is by all means the most important one of all. 

It's because this is the difference between life or death.

The second thing users get wrong a lot of time is having a bad color palette for ads. Many times this happens because the publishers aren't knowledgeable enough to change default color palettes.

Others just can't seem to spend enough time in changing those defaults. Having bad ads that stand out is sure to push people away from clicking; whilst having something which is clearly visible yet distinctive will.

Third, of course, the position of the ads is probably the key element you should get right if you want to maximize your profits with AdSense. 

This is noted in a lot of places on the web and Google talks about this as well. Google can provide you with statistics which illustrate what positions work particularly well on your website.

Fourthly, banner ads are also a very bad idea if you're using AdSense. 

480x60 type ads are a sure way to drive many people away as most Internet surfers have developed a natural resistance to such means of advertising.

And last, but clearly not least, is not taking care of the site running the ads. Because ultimately it doesn't matter how cool the site is itself. 

If it doesn't have updated contents and a lot of daily visitors it will probably never earn you any serious AdSense revenues.

So these are the most important five things people get wrong while using the AdSense program. 

But of course if you don't like this means of expressing the issues, here are the top five things you should do to ensure your AdSense ads are constantly bringing in that revenue.

Never break Google's policy. Don't make visitors create "artificial clicks" on your website regardless of the person doing so or the reason. 

Make sure your ads have the right colors that blend in with your site, and make sure they're positioned in the right places to attract as many customers as possible.

Always try to avoid using banner-like (480x60) adds unless you really know what you're doing and constantly keep your site fresh and up to date.

So with that in mind you should be raising your AdSense revenues in no time.

Seo For Adsense

If you've been using Google's AdSense on your pages you obviously feel the need to somehow generate even more traffic for your website, which in turn would translate to more AdSense click and a higher income.

But who do you do this? Well, the major way you'll get visitors to see your website (other then using AdWords, which is encouraged as well) is to use some techniques to have search engines send more and more users towards your page, by ranking high in search results for your topics of interest.

Believe it or not this is a technique, better known as search-engine optimization or simply SEO. 

So here are a bunch of tips that come handy under every amateur or professional optimizer's belt.

The first thing you need to take care of is the actual source code and layout of your page. This has to be kept as simple as possible. 

The problem comes when AdSense and the search engines themselves begin to have troubles in extracting the most relevant keywords on your site because of a too complex layout.

Secondly, try to have each one of your pages target only one specific topic. This way it is a lot easier for them to get indexed properly and for the AdSense ads to be consistent with the content of the site itself.

Also, try not to include too many hyperlinks in your page as well. This also means you should try not to use too many AdSense ads on your page either.

If there are certain keywords you wish to target, make sure the word you wish to target is present in the title, in the first paragraphs as well as in the name of the file. 

While you're at it you might want to ensure the word springs up in the page's last paragraphs.

And of course, it's very important for your content to have original and compelling content. 

How do you do this? Well the easiest way to do it is to find something you're really passionate about. 

That way, providing you give it a lot of effort you're bound to have a great page quite fast.

If the content you use in your site is in the public domain (which is highly discouraged) make sure that you at least give it an original title, and add an opening and a closing paragraph of your own.

This takes a little while, but if, after waiting, you still can't find your page near the top, you should try rewriting your title and your first and last paragraphs. 

It doesn't take much, often just changing a few words will give you the right results.

And of, course there's the use of keyword tools that may aid you in finding some good keywords to include on your page that will drive visitors to your site more and more.

So those are about the basic techniques in search engine optimization. 

You can find a lot of computer tools to aid you in doing this, and of course, Google is a great place to search for this.

In the end, you'll find that SEO is a complex topic, and entire books have been written on the topic as well. 

You might find that you have a lot of optimization you need to do in order to get more and more visitors to your site and clicking those precious AdSense banners.